Tag Archive
The Number One Tip for Successful Fundraising.
There is a lot of information out there about how to successfully raise money for the mission of your nonprofit organization. What I am going to talk about is not new, but it is incredibly important and often undervalued. Get the name of your donor right! Your development department must “sweat the small stuff” if [...]
What’s In a Name?
An entire brand is in a name, and charities are no different than for-profit corporations when it comes to brand infringement. Are some taking it too far? The Wall Street Journal reports in a story today that the Susan G Komen Race for the Cure is launching a legal battle against dozens of fund-raisers that use [...]
