5 Great Steps for Crisis Communications

 Too many nonprofit organizations fail to craft a crisis communications plan.  For those that do, they often do not ensure that everyone in the organization is aware of the plan.  A crisis is scary.  I have been through one, and I assure you, that is not the time you want to craft a plan.  At the heart-wrenching time when your nonprofit is facing a crisis, all you should have to do is grab your plan and execute it.  Here is an article I found by Carmine Gallo.   In this Businessweek article he discusses  five steps for better crisis communications. 

All Executives and Board Members of NPOs should take steps to determine if a crisis management communications plan exists – and they should know what it says.  At a time of crisis, you will want to remain focused on the crisis itself – not on drawing up a communications plan.

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