I think this is an interesting and important follow-up to a post of mine last week. The Pepsi Refresh Project is donating to help with the aftermath of the gulf oil spill.
According to an article in the New York Times , Now Pepsi is donating $1.3 million through its Pepsi Refresh Project, which uses a Web site, refresheverything.com, to determine grant winners by popular vote. That sum is in addition to $20 million that Pepsi has vowed to give away in 2010 in the cause marketing effort, the term for collaborating with nonprofit organizations to bolster both charities and the reputations of companies. The company will award 32 Do Good for the Gulf grants: two for $250,000 and 10 each for $50,000, $25,000 and $5,000.
In addition to the facts in the Times article about Pepsi’s donation, there are some key points about philanthropy for man-made corporate disasters.