Too many nonprofit organizations fail to craft a crisis communications plan. For those that do, they often do not ensure that everyone in the organization is aware of the plan. A crisis is scary. I have been through one, and I assure you, that is not the time you want to craft a plan. At the heart-wrenching time when your nonprofit is facing a crisis, all you should have to do is grab your plan and execute it. Here is an article I found by Carmine Gallo. In this Businessweek article he discusses five steps for better crisis communications.
All Executives and Board Members of NPOs should take steps to determine if a crisis management communications plan exists – and they should know what it says. At a time of crisis, you will want to remain focused on the crisis itself – not on drawing up a communications plan.
There is a video out that is specifically about the impact of the third sector in our country. It is very well done. I think people who are not familiar with the 3rd sector’s impact will be impressed. Let’s get people’s attention and pass on this great work by Philanthropy Reports.
Recently, I have been reading various articles about the Social Innovation Fund. There has been controversy around the transparency, or lack thereof during the review and selection process. You can read related articles in the New York Times, Washington Post, Nonprofit Quarterly, and Chronicle of Philanthropy.
In Sean Stannard-Stockton’s post in the Chronicle of Philanthropy and reposted on his blog, he advocates that all applications submitted to SIF should be made public. The Social Innovation Fund had assured its applicants that their applications would not be made public. Although now, as a result of the controversy, they are making public the awarded applications with permission from the awardees. Sean is asking those who did not get selected to send into the Chronicle their completed applications. Sean writes, My reasoning for this was not so much about ensuring that the fund played by the appropriate rules as it was about my belief that these applications represent a treasure trove of detailed information about the practices of grant makers providing growth capital. However, the fund decided early not to release the applicants’ proposals.
I am really on the fence about whether or not the full applications should be released. I might be able to go along with making public an overview or summary of the innovative and proven-effective service. I am not so sure that it is necessary to make public and essentially “give away” all the specifics of one’s plan.
In response to one of the posted comments on Sean’s blog, Sean writes, While I get why an applicant might want to “protect” their idea, doing so puts their organization’s priorities above the goal of serving their beneficiaries. I think it is a rationale but morally bankrupt position.
Sean, you seem to be implying that self-preservation is an “organizational priority.” I do not think it is fair to assume that just because someone wants to “protect” their idea means they are not trying to serve their beneficiaries. They likely have a lot of potential beneficiaries who are not benefitting because the organization does not have enough resources to provide for them.
For the sake of discussion, let me propose a scenario. Let’s say, Nonprofit Organization 1 (NPO1) has an innovative and proven-effective program. The only thing holding them back from providing their service to everyone who needs it is lack of funding. Now enter Nonprofit Organization 2 (NPO2). NPO2 is struggling to keep its’ doors open in this incredibly competitive charitable funding arena. NPO2 reads online a very detailed, innovative, proven-effective program and realizes they could provide that service. NPO2 adopts this new program as a way to generate excitement and new donor dollars. NPO2 is successful in securing big money in their area to provide this exact service. Sean might think this is totally fine because, after all, those who need it are getting service. The reality is NPO1 and NPO2 are not exactly the same and do not provide the service or run the organization in the same way.
Let me give you an alternative, and I think better solution. I believe D.C. Central Kitchen is an amazing program. If I want that kind of program in my community because there is a proven need that is not being met, then I should contact D.C. Central Kitchen first about the possibility of starting a program in my area. I should not take D.C. Central Kitchen’s concept, never talk to them, start implementing a similar service and then start competing with them nationally for money.
I am bringing this up and challenging Sean’s position because I think it warrants further discussion. Sean’s bio is impressive, and he is looked to as an expert in field of philanthropy. I am open to having my position challenged and being persuaded to think otherwise. I hope Sean will be open as well.
Now, I ask you, my readers, what do you think?
I just ran across a very nice blog post about the openness of Big Brothers Big Sisters to the volunteer community. Well said, Earl Hipp.
Here are three items of interest, I think you might want to peruse.
Discrimination:
Ruling upholds faith-based organization’s right to discriminate in hiring practices. Read the full Seattle times article by by Janet I. Tu Seattle Times staff reporter.
Free Webinar: Tuesday, August 31, 2010 at 2PM Eastern.
Another promising FREE webinar by my friends at Care2. Webinar: Hot or Not: What’s Sizzling in Online Fundraising? Your nonprofit could be raising a lot more money online if you were using the right mix of strategies to deepen your donor engagement. Join us on August 31 at 2PM EDT for “Hot or Not: What’s Sizzling in Online Fundraising?” a not to be missed Care2 webinar on the latest trends in online fundraising with an all-star panel of fundraising experts – Steve MacLaughlin, Director, Internet Solutions, Blackbaud, Donna Wilkins, President, Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters and Eric Glader, Director of Nonprofit Services for Care2.
What You’ll learn: